Lavender calls itself an email coach and an email intelligence company. You can add the Email Coach to Chrome, or use Ora, described as an AI sales agent that writes emails like a top seller. The homepage says billions of emails were analyzed and that Lavender analyzes your historic emails for you and your team. The privacy page says the opposite default: only the email you are working on, deleted when the analysis finishes. A price is not on these pages.
Official website · lavender.ai
Lavender fits a seller who will write a sales email in Google or Microsoft mail and wants a coach on that draft. The install lines say the coach is free and Ora can be built for free. That is not a price list. Stripe is named only as the processor that keeps the card off Lavender's servers. Historic email access is off until someone grants it, even though the homepage says historic mail powers the coach and Ora. Named customer quotes are vendor testimonials.
The homepage splits the product in two. One path says add the Email Coach to Chrome and install the coach for free. The other says Ora writes emails like a top seller, then let Ora draft some emails, and build in Ora for free. Navigation lists the coach for sellers, leaders, and anyone, plus a team demo. A longer paragraph says Lavender analyzes your historic emails to understand what works for you and your team, and that this powers the coach and Ora. A generative-AI block names Open AI systems, self-hosted fine-tuned large language models, and LLMs powered by billions of custom data points. The nav spells CRM Enrichment as Enrichement and does not define the fields. IT may still require a review before Lavender is authenticated with your email provider.
Official documentationThe privacy page is more specific than the homepage about the inbox. It says Lavender does not store your emails. As soon as Lavender is finished analyzing and helping you with your email, it is immediately deleted. By default, Lavender only has access to the email you are currently working on. It says they do not have access to historic emails and cannot read the inbox. Historic access is an extra grant. You can give permission to access historic emails and performance data to provide benchmarking, progress reports, and coaching recommendations. Those copies are encrypted for analysis and never saved. Google API data must follow the Google API Services User Data Policy, including the Limited Use requirements. The homepage's historic-email line is this opt-in, not the fresh-install default. The pages do not say how a coach score is calculated.
Official documentationAccounts are created and signed in with OAuth one-click sign-in for Google and Microsoft. The page says Lavender never sees or saves the password. Payment is the next limit: the company does not store payment info, Stripe processes payments, and they never see, touch, or store your credit card details. No plan name or amount sits next to that sentence. The AI is hosted on Amazon Web Services behind a firewall. We encrypt any data in transfer with TLS and at rest with AES encryption. The summary line says Lavender is SOC 2 Type 2 certified and GDPR compliant. A shorter homepage line says SOC2-certified and GDPR-compliant. Users can delete data from the servers, which the page ties to GDPR, CCPA, and other privacy acts. The same page links onward to a full privacy policy, terms, and Google privacy practices.
Official documentationThe homepage offers a sales-email certification: take Lavender 101 and 201, save an email-wizard score with a LinkedIn profile URL, and read the Lavender Letter, described as a weekly sales email. Trying the product here means enter your email, then check your email on desktop. The help blog is an index. One card says: when you personalize vs. send a template, you can expect a 50% → 250% increase in reply rates. That is the card's claim. Another line says Lavender is free for job seekers for this reason, and the reason is not stored with it.
Official documentationIs to add the Email Coach to Chrome and open the message you are about to send. The privacy default matches that path: only the email you are currently working on, then immediate deletion after the analysis. Ora is the other suggested control when you want a draft written rather than notes on a draft you already started. The pages do not show the score rubric, so the workflow stops at installing the coach and reading the current-email rule.
If a leader wants progress reports, the suggested step is the permission the privacy page describes, not the homepage sentence alone. You give access to historic emails and performance data for benchmarking, progress reports, and coaching recommendations. The page says that material is encrypted for analysis and never saved. IT may still require a review before Lavender is authenticated with Google or Microsoft.
That does not start in a sales inbox is Lavender 101 and 201, the wizard score, and the LinkedIn field used to save it. The blog index also has an email framework card for job seekers and a line that Lavender is free for job seekers for this reason. The reason is not in the public text, so this stays a suggested workflow rather than a promise of a free account type. The weekly Lavender Letter is the ongoing note if you want the newsletter instead of the course.
Add the Email Coach to Chrome, or enter an email and check it on desktop.
Use the coach on the email you are writing. That is the access the privacy page calls the default.
Grant historic email access only if you want benchmarking and coaching recommendations.
Schedule a demo if the install is for a group. These pages do not list a price.
A price was not verified on the homepage, privacy page, or help-blog index reviewed here. Ask the vendor before you pay. Those pages say to install the coach for free, try Lavender for free, and build in Ora for free. Stripe is named as the payment processor, and the company says it does not store the card.
A blog line says Lavender is free for job seekers and does not include the condition. A Pricing link appears in the navigation. Customer quotes about replies and revenue are not a rate card.
Choose Regie when the job is not Lavender's Chrome coach or Ora draft.
Lavender's public pages center on an email coach for the draft you have open and an agent that writes email. Regie is the other sales-writing slug when that split is not what you need.
Choose Reply.io when you are not deciding how Lavender reads a single draft.
Reply.io is a sales-category neighbor. Use it when the decision is not Lavender's default of the current email only, deleted after analysis, versus an opt-in look at historic mail.
The homepage says install the coach for free, try Lavender for free, and build in Ora for free. A blog line says Lavender is free for job seekers for this reason, without the reason. Stripe is mentioned for payments.
SourceBy default, Lavender only has access to the email you are currently working on. The privacy page says it does not read the inbox and does not have historic email access unless you allow benchmarking, progress reports, and coaching recommendations. The homepage still says historic emails power the coach and Ora.
SourceThe privacy page says it does not store your emails. As soon as analysis and help finish, the email is immediately deleted. Historic data used for benchmarking is described as encrypted for analysis and never saved. You can also delete data from the servers.
SourceAccounts use OAuth one-click sign-in for Google and Microsoft. The page says the password is never seen or saved. The coach path on the homepage is add the Email Coach to Chrome. A try box asks for an email and then says to check your email on desktop.
SourceThe privacy page says Lavender is SOC 2 Type 2 certified and GDPR compliant, and that users can delete data under GDPR and CCPA. It also says Google API data follows the Google API Services User Data Policy, including Limited Use.
SourceOra is introduced as Lavender's AI sales agent that writes emails like a top seller and can draft emails. The coach is the Chrome install that helps with the email you are working on. Both are marked free on the homepage. The pages do not say whether Ora uses the same default of one open draft.
SourceThe homepage says take Lavender 101 and 201 and shows an email-wizard score that can be saved with a LinkedIn profile URL. LavenderLand is labeled videos, and the Lavender Letter is a weekly newsletter. The course outline is not in the public pages.
SourceOct 6, 2026 · NavHunt editorial
NavHunt did not run Lavender, did not install the Chrome coach, and did not connect a Google or Microsoft inbox. The free-install lines, the Ora description, and the privacy rules are restated from pages on lavender.ai. Homepage quotes from named sellers are vendor testimonials, not results NavHunt measured. This description is based on Lavender's official materials reviewed on 2026-10-06, including Lavender homepage, Lavender privacy and security, Lavender product-help blog.
The coach installs free in Chrome. By default it sees the email you are writing, not the whole inbox.