Pencil, at trypencil.com, says it aggregates every AI model, enforces enterprise governance, and turns production savings into media growth. It names the best models from OpenAI, Google, Adobe, Runway, and Stability AI in one orchestration layer. Core and Growth sell a fixed generation count each month, lower on annual billing. A signup can create six ads through a guided experience, completely free. Pro is custom pricing with unlimited generations for feed-based work.
Official website · trypencil.com
Pencil fits work that needs text, images, video, and ad creatives from more than one named model vendor, then a launch step on the networks the pricing page lists. Core is one workspace and 50 generations per month. Growth adds unlimited workspaces and 250 generations per month. Pro is a sales conversation: feed-based bulk generation, role controls, and contract terms that include IP assignment and a no-train commitment.
The homepage says Pencil aggregates every AI model, enforces enterprise governance, and turns production savings into media growth. It names the best models from OpenAI, Google, Adobe, Runway, and Stability AI in one orchestration layer, so a team can change models as new ones launch. No picker, default, or release date is shown. The same page says to orchestrate global workflows with brand-safe agents that scale your production without adding complexity. The demo is a text input for angle, people, product, light, and style, plus a visual reference, a Subject field, and Run controls for generate_images and generate_videos. A second prompt keeps the people and wardrobe and changes the framing. Scribble, Canvas, Workflows, and Integrations are labels only on the public pages.
Official documentationCore lists self-serve agents for text, images, video, ad creatives, and more, plus realtime AI insights and Scores. The launch line is Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn, with 1 workspace and chat support. Growth includes everything in Core, then more generations at lower generations cost, unlimited workspaces, and direct access to the product team and roadmap. Pro is custom pricing with unlimited generations. It adds committed consumption pricing, bulk AI generation using feeds across audiences, markets, and products, and unlimited users, brands, and markets with entity and role access controls. Terms mention IP assignment, a no-train commitment, indemnification, data ringfencing, AI governance controls, a GenAI training curriculum, and dedicated customer success. Add-ons stay at custom pricing: 1P and 3P integrations, fine tuning, BYO AI models, workflow changes, and managed pilots. What a Score measures is not defined.
Official documentationCore is $14 per month, billed monthly, for 50 generations, or $11 per month, billed annually, for the same 50. Growth is $55 per month, billed monthly, or $44 per month, billed annually, for 250 generations. Annual billing is marked save 20%. Pro has no dollar amount. You can also create six ads through a guided experience, completely free. A refund sentence mentions a free trial only before an explicit upgrade. Trial length is not stated, and the six ads are not identified as that trial. When the subscription ends, Core and Growth users cannot generate new content, but they keep workspace access without generation credits until renewal. Each new format you select and resize to costs 1 generation credit. The preceding explanation was not public. Major credit cards are accepted. Post-upgrade fees from that trial are not refunded. Rollover of unused generations is not stated.
Official documentationDefault homepage controls are SOC 2 Type II with independently audited security controls, a no-train line that says your data never trains our models, and full ownership of everything you create. Compliance is stated as compliant across EU, US, and APAC, with no statute or retention period. Role-based access is granular permissions for every role, and brand safety is enforcing brand standards across teams. The ethics policy is deliberately unchanged since September 2018 and may still be updated. The AI will not analyse psychological vulnerabilities for ad targeting and will not deliberately create ads that mislead or manipulate people. Training bias should be minimised, a person whose task is automated should benefit, and decisions must be supervised, interpretable, or both. The contact block names Pencil AI Limited in London and support@trypencil.com.
Official documentationUse the guided start as the evaluation. Create six ads through a guided experience and judge whether the agents belong on a network from the Core list. Core never adds a second workspace, so the first room has to be the brand that matters. If the six ads are enough, Core is $14 per month, billed monthly, or $11 per month, billed annually, for 50 generations. Each resized format costs 1 generation credit.
Open Growth when a second brand needs its own room and 50 generations is already short. The card is $55 per month, billed monthly, or $44 per month, billed annually, for 250 generations, with unlimited workspaces. Product-team access is listed. A response time is not. Chat support stays on Core. Dedicated customer success is on Pro. Keep Scores beside variants you would launch, and send them only to a named network.
Read Pro when the input is a product feed rather than one scene prompt. The distinctive line is bulk generation from feeds across audiences, markets, and products, with unlimited generations at custom pricing, plus role controls, a training curriculum, and dedicated customer success. No consumption rate card is shown. The ethics refusals still apply at that volume: no vulnerability targeting and no deliberately misleading ads. Suggested for a contract review.
Sign up and create six ads through the guided experience before you choose a paid card.
Compare Core's 50 generations and one workspace with Growth's 250 generations and unlimited workspaces, or ask for Pro if the input is a feed.
Enter a text description, attach a visual reference, and run image or video generation. Hold identity and wardrobe if you follow the second sample.
Send the creative to a network on the Core list and track it there.
Monthly billing shows Core at $14 and Growth at $55. Annual billing shows $11 and $44 per month and is marked save 20%. Core includes 50 generations. Growth includes 250. Pro and add-ons say custom pricing. Six guided ads are free to create, and major credit cards are accepted.
Solo entrepreneurs, the label shown on Core.
$14.
Per month, billed monthly.
Fast-growing teams, the label shown on Growth.
$55.
Per month, billed monthly.
Enterprises that need unlimited generations and a feed.
Custom pricing.
No dollar amount shown.
Core and Growth stop new generation when the subscription ends. Workspace access remains, without generation credits, until renewal. A new format you select and resize to costs 1 generation credit. Fees after a used free trial and an explicit upgrade are not refunded. Rollover is not stated.
The deliverable is a social calendar, not paid ads.
Ocoya drafts and schedules social posts and simple graphics. Pencil's Core card meters generations and lists paid networks.
You want campaign drafts in a brand voice you set up.
Jasper drafts marketing campaigns in a brand voice you set up. Pencil meters generations and, on Pro, adds feed-based bulk generation.
You are scoring a draft against a topic, not making ads.
MarketMuse scores a draft against a topic and suggests what is missing. Pencil describes ad variants, creative Scores, and monthly generation caps.
You can sign up and create six ads through a guided experience, completely free. That is not an ongoing free plan. Core then starts at $14 per month, billed monthly, or $11 per month, billed annually. A separate refund sentence mentions a free trial. Its length is not stated.
SourceCore lists 50 generations, one workspace, chat support, agents, Scores, and the named ad networks. Growth lists 250 generations, unlimited workspaces, a lower generation cost, product-team access, and everything in Core. Pro lists unlimited generations, custom pricing, feeds, role controls, enterprise terms, training, and dedicated customer success.
SourceThose users cannot generate new content once the subscription ends. They keep workspace access without generation credits until renewal. A day-count grace period, an export step, and leftover-generation rules are not stated.
SourceEach new format you select and resize to in this way costs 1 generation credit. Whether video and image draws match is not stated.
SourceThe AI will not analyse psychological vulnerabilities for ad targeting and will not deliberately create ads that mislead or manipulate people. Training bias should be minimised, and decisions must be supervised, interpretable, or both. The policy is deliberately unchanged since September 2018 and may still be updated. No audit log is described.
SourceThose names appear only in Compare Plans, where every public cell says Coming soon, including items the Core card already lists. This profile follows the plan cards and does not treat those imports as available. A developer interface and a retention schedule are also unstated.
SourceOct 6, 2026 · NavHunt editorial
NavHunt did not run Pencil, did not sign up, and did not spend a generation credit. Nothing here checks that an image, a video, or a launched ad matched the homepage sample. The text uses only pages public from trypencil.com on 6 October 2026: the homepage, the pricing page, and the AI ethics policy. Homepage quotations stay the speakers' words. This description is based on Pencil's official materials reviewed on 2026-10-06, including Pencil homepage, Pencil pricing, Pencil AI ethics policy.
Compare the six-ad guided start with Core, Growth, and custom Pro on the pricing page.