Luma Dream Machine is the catalog name for the creative product on lumalabs.ai. The homepage calls it a platform for video generation and image creation, powered by Ray and Uni, and says agents research, generate, and refine across video, image, audio, and text. Plus, Pro, and Ultra sit beside a cost table that changes with model, action, resolution, duration, and an audio column.
Official website · lumalabs.ai
Use this when one published credit pool has to cover Ray 3.2, brand references, and the third-party rows on the same bill. Plus is the first named individual plan, with commercial use and guest editing listed there. A Ray3.2 draft and a 1080p clip are different rows. Team and Enterprise say Contact us, and the public plans do not show what try for free includes.
The agents page describes the loop as plan, generate, iterate, and refine, keeping full context across every stage of creative work. Context stays synced across every format and workflow, and teams and agents work in parallel under shared intelligence. The homepage adds the wider brief: agents research, generate, and refine across video, image, audio, and text, while the brand holds steady through all of it. Named jobs include a multi-asset campaign, short-form ads with hooks and captions, episode boards, on-model photography, packaging mockups, localized video, trailers, and podcast clips with B-roll. Luma Skills is the line that says turn workflows into skills. That list is the vendor's map of the workspace, not a measured turnaround.
Official documentationRay 3.2 is introduced as directing video the way you would direct a shoot. The homepage says Ray 3.2 puts every frame under your control, holds continuity across every cut, and finishes in cinematic quality. The pricing table labels Ray3.2 SDR (base) HDR (2×) HDR+EXR (3×). Text-to-video and image-to-video share one ladder: draft is 20 credits/5 sec or 60 credits/10 sec, 540p is 50 or 150, 720p is 100 or 300, and 1080p is 400 credits/5 sec or 1200 credits/10 sec. Video-to-video is 36, 48, 72, or 144 credits/sec from draft through 1080p. Reframe is 10, 20, 40, or 120 credits/sec. The Audio cell on these Ray3.2 rows is a dash. Uni-1 is brand intelligence at the model level, carrying style references, character references, and visual grounding into every asset. Create/Modify is 30 credits. Ray3.14, labeled SDR (base) and HDR (4×), lists draft text-to-video or image-to-video at 4 credits/sec, then 10, 20, and 80 credits/sec at 540p, 720p, and 1080p. Seedance 2.0 with Audio Yes lists 126 credits/sec at 1080p and 261 at 4K. Veo 3.1 lists 280 credits/sec when Audio is Yes. Kling 3.0 lists 49 credits/sec at 1080p when Audio is Yes.
Official documentationUtilities add another bill. Remove background and blend image are 1 credit per image, reframe image is 2 credits, reframe video is 32 credits/sec, upscale to 1080p is 10 credits/sec, and upscale to 4K is 17 credits/sec. Lip sync is a separate action: Sync Lipsync 2 at 4 credits/sec, Sync Lipsync 2 Pro at 6, and Sync Lipsync 3 at 45. Audio has its own table. ElevenLabs v3 text-to-speech is 21 credits/1000 characters, SFX v2 is 25 credits/min, and Music v1 is 98 credits/min. The agents page then says you can stitch clips, add captions, and create polished deliverables, and that export for production can deliver high-quality EXR files for pro workflows. Team workspaces share credits and manage usage in one place.
Official documentationThe agents page says you can quickly create short-form video ads with hooks, captions, and formats tailored for every platform. Locks the hook on a Ray3.2 draft row, then prices 720p or 1080p only after the cut is chosen. If the spot needs sound, pick a row whose Audio cell says Yes rather than the Ray3.2 dash. Assumes the offer and the aspect ratios already exist.
Uni-1 is the documented route for carrying style references, character references, and visual grounding into a still. The agents page also lists on-model photography and packaging views. Uses Uni-1 when those references matter and a cheaper image row when the frame is only a placeholder. Motion is a separate row. Image-to-video on Ray3.2 follows the same resolution ladder as text-to-video, so the still's credit cost is not the cost of the move. Keeps the references and the shot list together.
The agents page says to develop characters, story arcs, and episode boards, then bring a pilot to life, and to craft short trailers. A suggested board stays on a draft video row until the arc is locked. The production handoff named on the page is to deliver high-quality EXR files for pro workflows. Localization is separate: translate and localize videos with natural voiceovers and synced visuals across languages.
Use Try for free on the homepage or Sign In. The pricing page is public.
Ask it to plan, generate, iterate, and refine while keeping the references, the format, and the cut in one project.
Pick model, action, resolution, duration, and whether Audio says Yes or a dash. That row is the published cost, not the plan price alone.
Stitch clips and add captions for a deliverable, or export EXR when the page's production path is the one you need.
The public pricing page says save up to 20% with yearly. It lists Plus $30 /month $300 billed yearly, Pro $90 /month $900 billed yearly, and Ultra $300 /month $3,000 billed yearly. Team and Enterprise say Contact us. Credits below are the figures shown beside each plan, not a refill rule.
The first named individual plan that lists commercial use.
$30.
/month, or $300 billed yearly.
A larger credit pool and higher stated agent usage.
$90.
/month, or $900 billed yearly.
The largest published individual credit pool.
$300.
/month, or $3,000 billed yearly.
Groups that need shared credits and member controls.
Not verified.
Contact us.
Organizations that need the extras listed beyond Team.
Not verified.
Contact us.
A plan price does not buy a fixed number of clips. Ray3.2 draft text-to-video is 20 credits/5 sec and 1080p is 400 credits/5 sec, with HDR (2×) and HDR+EXR (3×) labeled on the SDR base. Audio marked Yes, upscales, lip sync, and speech are extra lines. The pages do not state rollover, a seat minimum, or tax.
Kling should be the product, not a row on this bill.
Luma's pricing page meters Kling Omni and Kling 3.0 in Luma credits. Choose KLING AI to use Kling's own site instead of those rows.
You are comparing another standalone AI video tool.
Pika is its own AI Video listing. Consider it when a separate generator is the comparison and you do not need Luma's agent workspace and mixed credit table. Pika's price is not taken from these pages.
The homepage says try for free, and the agents page says try Luma free. Named individual plans start at Plus, which is where commercial use is shown. A separate Minimax H3 Max note says the first 2–4 reference images are free, then ~7–13 credits each. That note is not a free plan.
SourcePlus lists 10,000 credits, Luma and third-party models, guest collaborator editing, and commercial use. Pro lists 40,000 credits and 4x usage with the Luma Agents. Ultra lists 150,000 credits and 15x usage with the Luma Agents. Yearly billing is shown as $300 billed yearly, $900 billed yearly, and $3,000 billed yearly, beside a note to save up to 20% with yearly.
SourceCost follows the model, action, resolution, duration, and audio cell. Ray3.2 draft and 1080p are different rows, and HDR (2×) and HDR+EXR (3×) are labels on the SDR base. Third-party rows can rise when Audio is Yes. There is no single credit price for a video.
SourceDocumented actions include text-to-video, image-to-video, video-to-video, reframe, and extend on Ray3.14, plus Uni-1 create or modify. Agents are also described across audio and text. Named outputs include those media types, captions, boards, and EXR files.
SourceTeam workspaces share credits and manage usage in one place. The Team plan adds member management, projects, team-wide sharing, usage analytics, shared team credits, and SSO. Enterprise adds enterprise commitments, dedicated education and training, and custom fine-tuning. Both prices say Contact us.
SourceA homepage headline reads Luma Introduces Ray3.2 Model & API: Complete Creative Control for Video Generation, and the footer links an API page. They link to a Privacy Policy and Terms without quoting them. Plus lists commercial use, but the text does not quote a license grant or a watermark policy.
SourceOct 6, 2026 · NavHunt editorial
NavHunt did not run Luma Dream Machine, did not sign in, and did not generate a clip or a still. This profile only restates pages public from lumalabs.ai on 6 October 2026, including the pricing table and the creative-agents page. Amounts and model rows can change after 6 October 2026. This description is based on Luma Dream Machine's official materials reviewed on 2026-10-06, including Luma homepage, Luma plans and pricing, Luma creative agents.
Open the Luma pricing page and read the model, resolution, duration, and audio mark for the shot you actually want.