Hypotenuse fills missing catalog attributes, writes product titles and descriptions in a brand voice, and standardizes photos. Basic is for sites with fewer than 100 products, one seat, and a try-for-free control. Ecommerce Enterprise adds enrichment, tagging, a bulk image editor, and bespoke models. Both cards are labeled Custom.
Official website · www.hypotenuse.ai
Hypotenuse fits a catalog that is missing attributes or consistent images, if someone still checks specs before publish. It is a weak fit for a single ad. Basic is the smaller card. Ecommerce Enterprise names enrichment, taxonomy, and a dedicated manager. Both prices are the word Custom. A customer quote on the site is not a result from this profile.
Missing product data is the first job. Fill missing product attributes using AI to search the web, UPC, and spec sheets. Another control pulls specs, color, and other details from images. Tagging can follow Google, Amazon, or a custom taxonomy, and a standardize pass fixes formats so channels see the same facts. The pricing page repeats enrichment from an image, webpage scraping, a UPC, or factsheets. Bulk import is explicit: import and export in CSV and XLSX formats, in Hypotenuse’s layout or your own. Basic is aimed at catalogs with fewer than 100 products. The page asks how many SKUs can be handled.
Official documentationGenerate thousands of unique product descriptions in one click. The homepage also names brand guidelines, custom formatting, SEO practices, and localization. Basic lists a description generator plus 20 or more other types, including meta titles, category pages, and blog articles. The brand page says the model is not fed adjectives. The model learns from your real PDPs, listings, brand guides, and campaigns, so it understands how your tone works in practice. Approvals and corrections refine it. Rules can require words or block phrases. Yes. Enterprises with multiple brands or sub-brands can have separate AI brand voices and switch between them anytime. A guideline checker can flag brand, legal, and channel issues, including after a human edit.
Official documentationImage edits named on the homepage include resolution, crop, cleanup, backgrounds, shadows, sharpening, and noise reduction. Products can be placed in lifestyle scenes, such as clothing on a model or furniture in a room. Enterprise’s card names a bulk AI image editor. It includes 1,000 HypoArt images on a premium algorithm, then Custom. Rankings can be monitored on Google, Amazon, Walmart, and more, with keyword suggestions and a retailer guideline check. Named connections include Shopify, Salsify, Salesforce Commerce Cloud, NetSuite, Akeneo, and Plytix. The homepage says those links need no coding. HypoChat is described as chat with real-time web research, shown as Limited then Unlimited, with document uploads of 30 docs then Custom. The help center has articles for HypoChat and HypoArt.
Official documentationBoth ecommerce cards are labeled Custom. Basic lists 1 seat, 40 or more languages, the description generator, and the wider content types, and it says to ask for more seats or words. Try for free sits on that card. Ecommerce Enterprise includes everything in Ecommerce Pro, then custom seats, enrichment, tagging, taxonomy, the bulk image editor, bespoke models, a guideline checker, custom PIM or ERP integrations, team access controls, and a dedicated manager. Ecommerce Pro has no card of its own. The comparison says you own the content you create, data is securely stored, and data does not train the AI model. It also says SOC 2 compliant security and privacy. The brand page says the bespoke model remains yours and is stored in a SOC 2 Type II compliant environment.
Official documentationImport a sheet of SKUs that have names and photos but empty materials or colors. Is CSV or XLSX import, enrichment from the image or UPC, then a human check of any attribute the source did not state. Basic mentions fewer than 100 products and one seat. Tagging and taxonomy management are named on Ecommerce Enterprise, still priced only as Custom.
Train the voice on real product pages and a brand guide, not a list of adjectives. A suggested setup is to add banned and required terms, generate descriptions in bulk, and run the guideline checker before upload. Separate voices can exist for sub-brands. The pages do not say the model will refuse a size that was never in the source row, so the spec check stays with the catalog owner.
A suggested image pass is to crop from the product shape, replace the background, and only then try a lifestyle placement. Enterprise names the bulk image editor. The comparison shows 1,000 HypoArt images before a Custom column. The homepage says rankings can be watched on Google, Amazon, and Walmart. It does not say a new background satisfies every retailer’s pack-shot rule. Use the guideline checker before you publish.
Use Try for free on Basic, or request a demo on Ecommerce Enterprise.
Import CSV or XLSX, or connect a named system such as Shopify, Akeneo, Salsify, NetSuite, or Plytix. The homepage says the connection does not require coding.
Train on real PDPs and guides, then add banned and required terms. Enterprises can keep more than one brand voice and switch between them.
Run enrichment or bulk descriptions, review specs, and use the guideline checker. Publish to the site or channel only after that review. Dollar prices are not on the public pages.
Basic and Ecommerce Enterprise are both labeled Custom on the pricing page. A try-for-free control is on the Basic card. A dollar price was not verified here, a trial length, or a word-count number. Ecommerce Enterprise says it includes everything in Ecommerce Pro, and that plan is not given its own card.
Ecommerce sites with fewer than 100 products.
Custom.
Try for free, then contact for more seats or words.
Large teams with compliance and catalog scale.
Custom.
Request a demo.
It includes several comparison a pair of values under Basic then Ecommerce Enterprise, including HypoChat Limited then Unlimited, 30 docs then Custom, and 1,000 HypoArt images then Custom. A payment-method list was not verified here.
You need campaign copy across channels, not a catalog PIM.
Choose Jasper when the job is marketing campaigns in a stored brand voice.
The work starts from a sales brief, not a SKU sheet.
Choose Copy.ai when you are drafting emails and ads from a brief.
You want articles and landing pages more than product data.
Choose Writesonic when the draft is an article or a landing page from a brief. Hypotenuse adds attribute enrichment, taxonomy, and retailer image rules that those briefs do not cover.
The public pricing page labels Basic and Ecommerce Enterprise as Custom. It also shows Try for free and Request a demo. Contact for more seats or words is the Basic line for growing past the shown seat.
SourceBasic is for sites with fewer than 100 products. It lists 1 seat, 40 or more languages, a description generator, and 20 or more other types, including meta titles, category pages, and blog articles. The comparison’s first paired values include limited HypoChat, 30 document uploads, and 1,000 HypoArt images.
SourceThe brand page says the model learns from real PDPs, listings, brand guides, and campaigns, plus approvals and corrections. You can set banned and required terms. Multiple brands can each have a voice, and you can switch between them. A compliance checker is described as a second pass, including after human edits. The page contrasts this with voices built only from adjectives.
SourceThe pricing page says you can import and export CSV and XLSX, in Hypotenuse’s format or your own, and publish to a website or sales channel. Named integrations include Shopify, Salsify, Salesforce Commerce Cloud, NetSuite, Akeneo, and Plytix. Enterprise adds custom PIM or ERP integrations. The homepage says those connections do not require coding.
SourceThe pricing comparison says you own the content you create, data is securely stored, and data does not train the AI model. It says security and privacy are SOC 2 compliant. The brand page says the bespoke model remains yours in a SOC 2 Type II environment. No retention period or region list is.
SourceIt also asks how many SKUs can be handled, when new words arrive each month, what payment methods are accepted, and how the Basic model differs from a bespoke model. Basic’s 40 or more languages line is the count that is complete.
SourceOct 6, 2026 · NavHunt editorial
NavHunt did not run Hypotenuse, did not import a catalog, and did not start the try-for-free path or a demo. This profile restates the homepage, the pricing page, the brand-voice page, and the help center reviewed on 6 October 2026. Plan labels and the SOC 2 sentences are those pages’ wording, not a measured catalog result. This description is based on Hypotenuse's official materials reviewed on 2026-10-06, including Hypotenuse homepage, Hypotenuse pricing, Hypotenuse brand voice, Hypotenuse help center.
Compare the Basic seat and content types with Enterprise enrichment, then try the free path or book a demo.