Durable.co is sold as a complete AI business builder: launch a website, get customers, and grow your business faster with AI. The homepage says you get online in 30 seconds. Behind that line the pricing page splits a free preview from Launch and Grow, which add a domain, bookings, more CRM room, and a monthly pool of AI credits. Invoices and card payments are documented in the help center, including Stripe.
Official website · durable.com
Durable.co fits a local service business that wants a site, a short customer list, and a calendar in one login. Free is ready to go online in 30 seconds for a website and logo test, with 300 credits and 10 CRM customers. Launch is the card at $25/m, with a compare row at $22/m, and it adds a custom domain, unlimited calendar bookings, and 1000 AI credits a month. Grow, shown at $49/m and $41/m, is the team and translation step. The page says it is not designed specifically for e-commerce, and HTML customization is limited. Do not treat the Save 15% label as proof that $22 is the yearly charge.
Launch a website, get customers, and grow your business faster with AI. Get online in 30 seconds. You can build and share a preview for free or start growing online with AI tools for as little as $22 per month. The free card is ready to go online in 30 seconds, for testing an idea with a website, logo, and more. It includes 300 credits for blog posts, website changes, keyword research, and social posts. The CRM adds up to 10 customers, and support is the help center. The Free plan lets you build and share a private preview on the durable.site subdomain. The homepage calls this a complete business builder, not just a website tool, with CRM, bookings, marketing automation, and AI assistance.
Official documentationThe $25/m card says it is everything you need to get found, booked, and paid, with AI agents working in the background. The site line includes secure hosting, unlimited traffic, custom forms, analytics, and custom code. Discovery is getting found on Google and ChatGPT, with advanced SEO and GEO. Leads can be public and replied to automatically. The domain line says to connect yours or register one free, up to a $20 value. Bookings are unlimited and synced to your calendar. The credit line is 1000 AI credits/mo, with priority human support. It includes launch at $22/m beside Free at $0 and Grow at $41/m. A guide says a Launch subscription starts at $22 per month. The Monthly / Yearly toggle says Save 15% and does not assign either dollar to a billing period.
Official documentationThe $49/m card says Grow is for agents handling more on autopilot, with unlimited users and 5× AI usage. It includes everything in Launch, plus a 1:1 onboarding call with a Durable expert. Teammates can be added. The language block says Durable translates your whole site and SEO metadata on autopilot, with a language switcher for visitors. The card lists a $40 domain credit and 5000 AI credits/mo. The compare row prices Grow at $41/m, and a guide says a Grow subscription starts at $41 per month. Custom domains are free with every Durable subscription and take seconds to create. You can connect a domain you already own.
Official documentationHelp collections sit beside the builder. Bookings cover appointments, availability, services, and a calendar. Agents are described for reviews, website inquiries, and blog posts. Invoices are created, sent, and managed in their own collection. Payments in Durable allow you to accept online payments, manage refunds and disputes, track payouts, and understand processing fees. The blurb says you stay compliant with Stripe requirements. Domains are hosted on Cloudflare for SSL, firewalls, and DDos protection. Durable is a "no code" solution and does not offer extensive HTML customization. It is not designed specifically to support e-commerce businesses.
Official documentationA suggested first pass is the free card. Describe the business, generate the preview, and spend the 300 credits on a homepage edit, one blog post, and a social line. Keep the CRM at or under 10 customers. Publish only on the durable.site subdomain until the pages are ones you would show a stranger. If the copy invents a price or a review, delete it before anyone can book.
For a local service, Launch names unlimited booking synced to a calendar, a built-in CRM, and a domain up to a $20 value. A suggested week is to sync the calendar and let agents draft the blog inside the 1000 credit pool. Priority human support is on this card. Suggested means that order, not that generated hours are correct.
Grow is the suggested step when more than one person should edit and the site should switch languages. The card adds unlimited team members, a 1:1 onboarding call, translation of the site and SEO metadata, a $40 domain credit, and 5000 AI credits a month. Put the teammate on the account before you promise them a login. Invoices and Stripe payouts are help-center topics, not a line on this card. Confirm invoice limits there before you bill a client.
Create an account and generate the site. The free path is a private preview on a durable.site subdomain.
Use the 300 credits for pages, a blog post, or keyword research. The free CRM holds 10 customers.
Read $25/m and $22/m for Launch, and $49/m and $41/m for Grow, next to the Save 15% yearly toggle.
Register or connect a domain, sync bookings, and follow the help collection if you will charge through Stripe.
The pricing page shows Monthly and Yearly with Save 15%. It includes plan Launch at $25/m and Grow at $49/m. It includes free at $0 then Launch at $22/m and Grow at $41/m. A guide says a Launch subscription starts at $22 per month and a Grow subscription starts at $41 per month. Custom domains are free with every Durable subscription.
Testing an idea on a subdomain.
$0.
Preview, no subscription price shown.
A site that should be found and booked.
$25.
/m on the plan card; compare row shows $22/m.
A team that needs more credits and translation.
$49.
/m on the plan card; compare row shows $41/m.
The pricing page says all plans include SEO, secure hosting, unlimited traffic, and CRM, while the free column still caps customers at 10. Credits read 300 total, then 1000 / mo, then 5000 / mo. A cancelled custom domain can be transferred. The FAQ says that takes a couple of weeks and has a minimum subscription time, without printing the length.
You want a catalogued no-code builder aimed at e-commerce.
10Web is listed for automation, no-code, and e-commerce, and Durable.co's own site links it as a comparison. Choose it when a store is the job and you will read 10Web's pages. Durable.co says it is not designed specifically for e-commerce.
You want a different site builder and will check it yourself.
Squarespace appears on Durable.co's compare list. Pick it when you need a builder you will price on Squarespace's site, especially if the no-code HTML limit on Durable.co is a problem.
You want another hosted builder instead of this business bundle.
Wix is also on Durable.co's compare list. Use it when the job is that builder's editor rather than Durable.co's CRM, bookings, and credit pools.
Free is $0: a private preview on a durable.site subdomain, 300 credits, and up to 10 CRM customers. Launch and Grow are the paid plans beside it.
Source$22/m, and a guide says a Launch subscription starts at $22 per month. Grow is $49/m on the card and $41/m in the compare row. Save 15% is the yearly label. The text does not say which amount is the monthly charge.
SourceNope, in the pricing FAQ's word: custom domains are free with every Durable subscription and take seconds to create. Launch also says you can register one free, up to a $20 value. Grow lists a $40 domain credit. An existing domain can be connected.
SourceThe pricing FAQ says Durable is not designed specifically to support e-commerce businesses, though some clients have launched stores. It also says Durable is a no-code solution and does not offer extensive HTML customization. Ask them if you have a specific request.
SourceHelp collections cover bookings with availability and calendar sync, invoices you create and send, and payments that accept charges, refunds, disputes, and payouts. The payments blurb says you stay compliant with Stripe requirements.
SourceAll Durable domains are hosted on Cloudflare, which the FAQ credits for SSL, firewalls, and DDos protection. If you cancel, you can ask Durable to transfer the custom domain. The note says the transfer takes a couple of weeks and has a minimum subscription time.
SourceOct 6, 2026 · NavHunt editorial
NavHunt did not run Durable.co, did not generate a site, and did not book a test appointment. Plan names, prices, credit pools, and help-center descriptions come from Durable pages reviewed on 6 October 2026. Trustpilot scores and the homepage's tool-spend comparison are vendor material, not a NavHunt result. This description is based on Durable.co's official materials reviewed on 2026-10-06, including Durable.co homepage, Durable.co pricing, Durable.co starter guides, Durable Help Center.
Start from the free preview, then compare 300, 1000, and 5000 AI credits before you pick Launch or Grow.